Corporate rebranding emphasizes solution for helping companies intelligently act on machine-generated data
REDWOOD CITY, CA. — May 6, 2013 — Numenta today announced that it has changed the company’s name to Grok to emphasize the transition from a research venture to a commercial product company. The company has begun deployment of Grok, its patented machine intelligence product which ingests data streams and creates actionable predictions in real-time.
Grok also announced today that the company has been listed in Gartner Inc.’s prestigious “Cool Vendors for Analytics” 2013 report.1
“Our customers have embraced the Grok product name, and as we began the transition to a product company we decided rebranding the company as Grok would allow us to better focus our commercial efforts and capitalize on the product opportunity before us,” said Grok CEO Rami Branitzky.
“The explosion of machine-generated data and the scarcity of analytics expertise represent an enormous opportunity to provide solutions that take advantage of Grok’s unique capabilities. Grok’s automated modeling and continuous learning capability makes it ideally suited for helping companies take automated action on machine-generated data,” Branitzky added.
Grok was chosen as one of five vendors profiled in Gartner’s 2013 Cool Vendors for Analytics report. Gartner defines a Cool Vendor as a company that offers technologies or solutions that are innovative, impactful and intriguing. According to Gartner, “By delivering various combinations of domain expertise and higher levels of automation, this year's vendors improve the analytic accuracy, adoption and productivity of organizations. Our analysis shows IT leaders what these vendors can offer their organizations.” In the report, Gartner evaluated Grok’s automated pattern discovery and predictive modeling capabilities, based on its unique biologically inspired machine intelligence algorithm.
“It is indeed an honor to be included in the Gartner Cool Vendor report,” said Branitzky. “Not only does Grok help address one of the most critical issues facing the industry in a shortage of analytics talent, but the power of Grok is in helping customers to reduce costs and increase revenues by getting predictions from and finding anomalies in data streams in real time – in a way that hasn’t been possible before.”
Grok solutions currently are being deployed with select customers in a variety of vertical markets, including electric energy, IT management, and finance. The company also recently announced a partnership agreement for a next-generation predictive maintenance solution combining Grok with ThingWorx Inc.’s M2M platform.
*Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Grok, formerly known as Numenta, builds solutions that help companies automatically and intelligently act on their data. Grok’s technology and product platform are based on biologically inspired machine learning technology first described in co-founder Jeff Hawkins’ book, On Intelligence. Grok ingests data streams and creates actionable predictions in real time. Grok's automated modeling and continuous learning capabilities makes it uniquely suited to drive intelligent action from fast data.
Grok solutions are available directly from Grok and its partners in a variety of vertical markets, including energy, IT management, and finance. For more information go to http://www.groksolutions.com.
1Gartner “Cool Vendors in Analytics, 2013” by Gareth Herschel, Joe Bugajski, Christopher Iervolino, Thomas Otter, Khushbu Pratap, Carol Rozwell, Rita L. Sallam, W. Roy Schulte. Published 2 May 2013
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Krause Taylor Associates for Grok